While working at Met Media, I produced designs and promotional materials for two voting campaigns. The first being Your Vision Your Decision, and the second being Yes On Rec. While Yes On Rec was for a specific vote, Your Vision Your Decision was a generic voting campaign that promoted the vote in general. It told students when, where, and what was being voted on. I consider these two campaigns to be among my favorite projects that I’ve worked on because they had a purpose, and they created change. The passing of Yes On Rec not only increased Campus Recreations budget, it also made a difference of twenty-thousand dollars in Met Media’s budget. In addition, the Your Vision Your Decision campaign help raised voter turnout by about four-hundred percent.
Giusti Pasta was a self directed project. It is a packaging system which includes pasta, pasta sauces, and glass pasta containers. I wanted to create something that could visually compete with other pasta packages one would find on the grocery store shelf. I studied many brands of pasta, and created a list of things that I believed would make their packaging better. Taking my list into consideration, in the end I came up with something that is both modern, yet playful, and also features hidden details that other companies might ignore. For example, the dot patterns behind the labels. Also, I limited the written content so the customer has all the info they need, and the pasta is able to be seen more fully.
The Martin Luther King Jr. Peace Breakfast was one of my most important assignments at Met Media. I was a member of a committee, and I was the designer for all marketing materials related to the event. The program was a particularly unique design as rather than a booklet, it was a modified accordion fold brochure. It also had dual purposes, as there was poster related to that year’s theme on the back side. The main logo made reference to MLK’s Mountain Top speech, and also symbolized the longevity and power of his message and leadership. It also featured Nelson Mandela, Dr. Vincent Harding, and Maya Angelou as all had passed away that year.
I was tasked with taking a poorly designed website, and creating a more successful version of it. I chose to redesign the Sausalito website as it was dated, ineffective, and did not address the audience’s needs. This community has a very wide audience age range as the Sausalito neighborhood was originally a 55 and up community, but as of 1995, the age restriction was lifted, thus allowing younger people to move into the neighborhood.
It was important to update the look of the site, while not alienating the older members of the neighborhood. To account for the wide age range in terms of audience, the design pays close attention to updating the look, but keeping the same nautical essence. From font choices to navigation, everything about the site was kept simple and clear. In addition to updating the look, additional features were added. For example, a sign in page and a way to pay bills online.
I was asked to create an idea for an innovative company and then create its identity and brand. So, I developed a case study of a company called nativENERGY, a sustainable energy company that would provide power to off-the-grid Native American families and businesses. As there are many stereotypes that revolve around the Native American people, it was important to me to create a logo that could speak to all Native American communities, rather than just one.
Making sure to be sensitive in regards to the Native American community, the mark was carefully created. Anything that was leaning heavily towards one group, or relied on stereotypes was immediately disregarded. In the end, the final mark is quite symbolic. The mountain range represents strength, power, and rising up, which are key ideas derived from the nativENERGY’s values and mission statements.
I was asked to create a product and packaging system that solved a problem. Due to my love for all beers, big or small, the problem I decided to solve was how to combine beer drinking, and education, to produce a more meaningful drinking experience. I decided to create my own beer company named Hops Snob which involved creating the identity, and applying it to all materials. With so many different components, having a very consistent brand or identity was important.
To appeal to an audience that ranges from avid beer drinkers to beer novices, it was important that the brand identity resemble something that was high-end but that also felt accessible. The Hops Snob identity is a combination of rustic and modern so I decided that contrasting colors and textures would work with it nicely. For example, printed materials such as the booklet and the bottle labels were done on glossy paper, but the box and the aspen wood fibers are raw and coarse.