I was asked to create an idea for an innovative company and then create its identity and brand. So, I developed a case study of a company called nativENERGY, a sustainable energy company that would provide power to off-the-grid Native American families and businesses. As there are many stereotypes that revolve around the Native American people, it was important to me to create a logo that could speak to all Native American communities, rather than just one.
Making sure to be sensitive in regards to the Native American community, the mark was carefully created. Anything that was leaning heavily towards one group, or relied on stereotypes was immediately disregarded. In the end, the final mark is quite symbolic. The mountain range represents strength, power, and rising up, which are key ideas derived from the nativENERGY’s values and mission statements.