Giusti Pasta was a self directed project. It is a packaging system which includes pasta, pasta sauces, and glass pasta containers. I wanted to create something that could visually compete with other pasta packages one would find on the grocery store shelf. I studied many brands of pasta, and created a list of things that I believed would make their packaging better. Taking my list into consideration, in the end I came up with something that is both modern, yet playful, and also features hidden details that other companies might ignore. For example, the dot patterns behind the labels. Also, I limited the written content so the customer has all the info they need, and the pasta is able to be seen more fully.