I was tasked with taking a poorly designed website, and creating a more successful version of it. I chose to redesign the Sausalito website as it was dated, ineffective, and did not address the audience’s needs. This community has a very wide audience age range as the Sausalito neighborhood was originally a 55 and up community, but as of 1995, the age restriction was lifted, thus allowing younger people to move into the neighborhood.
It was important to update the look of the site, while not alienating the older members of the neighborhood. To account for the wide age range in terms of audience, the design pays close attention to updating the look, but keeping the same nautical essence. From font choices to navigation, everything about the site was kept simple and clear. In addition to updating the look, additional features were added. For example, a sign in page and a way to pay bills online.